Golden Race and Betsson Group with exclusive partnership

The virtual sports market is booming. After numerous special betting providers and smaller bookmakers had taken a pioneering role on the market for some time, it has become apparent in recent months that the top dogs of the scene are increasingly entering or expanding the business.

A few days ago, the Scandinavian Betsson Group announced a new partnership with Golden Race, one of the best-known providers of virtual sports games. The cooperation was agreed exclusively and applies to the Greek market.

Golden Race acquires supremacy with one signature

For Betsson, the new agreement is of course important. But if you look at the business setup of the two partners, the cooperation is even more important for Golden Race. The company’s games will be added to the Betsson lineup via an aggregator platform. Golden Race can become the market leader in Greece with the partnership.

Martin Wachter, CEO and founder of Golden Race commented on the new deal as follows:

“The Greek gaming market is growing rapidly and offers exciting opportunities. We knew this when we first operated in the country, and it’s amazing to be working with Betsson to continue offering our leading virtual players to Greek players.”

Golden Race was granted an operating license to distribute virtual sports games in Greece just last year.

Betsson has long had eSports betting and virtual sports on board

Within the Betsson Group, there have been several adaptations to the respective laws of the core regions in recent years. Quite early on, the Scandinavian gambling giant had added eSports betting and virtual sports to its portfolio. Anyone who calls up the main presence of the sports betting provider will find the corresponding offers there.

It is known that eSports is not allowed in Germany. In this country, the Swedes have combined their betting offer under the label JackOne, which is of course set up in compliance with the law without eSports betting. Those who do not want to do without their tips have to use the international Betsson offer, which, however, is just as safe due to the EU license from Malta.

The partnership with Golden Race is another step for Betsson to expand and refine its overall offering.

“Introducing new and fresh content is a big part of what we do and I would like to welcome Golden Race to our product portfolio, which I am sure our customers will find to be a great addition to our existing offering”.

Thanos Marinos, Managing Director of Betsson Greece said in his official statement.

Greece new presence market for Betsson

Greece can be seen as a new presence market for Betsson. The betting provider has set sustainable accents in the past months. Betsson was recently the main sponsor of the Tour of Hellas cycling tour, which was held from April 27 to May 1. The Tour was the first professional cycling event in Greece in 10 years.

At the same time, Betsson supported a cycling event for the first time in the company’s long history. The partnership has made headlines around the world. Even media in Asia and South America have reported on the cooperation.

Betsson had already supported the EKO Acropolis Rally in September 2021. The rally was the first WRC round in Greece in eight years.

For Betsson, the new partnership with Golden Race fits ideally into its own expansion strategy.